Privacy Policy

Effective Date: February 12, 2025

This Privacy Policy (“Policy”) is issued by Amara Brands LLC (“Company”, “we”, “us”, or “our”) and governs the collection, use, storage, and disclosure of personal information by our mobile application, Alba Sleep (“App”). This Policy is intended to provide detailed information regarding our practices in connection with the App and this website, which is designed to interface with and control our sleep products, including the Alba Rise. By accessing or using the App, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy.

1. Scope and Applicability

This Policy applies solely to the information collected through the App and does not extend to any other websites, applications, or offline practices that may be linked to or associated with our Company. Users of the App are advised to read this Policy carefully and to review it periodically to remain informed of any modifications.

2. Definitions

For purposes of this Policy, the following terms are defined as follows:

• “Personal Information”: Any information that identifies or can be reasonably linked to an individual, including but not limited to email addresses, advertising identifiers (Ad ID), and any analytics data that may be associated with your use of the App.
• “Usage Data”: Information collected automatically regarding your interactions with the App, including but not limited to app usage statistics, error logs, and performance metrics.
• “Third Parties”: Any entity or person other than the individual providing the information or the Company that may receive or have access to Personal Information as defined in this Policy.

3. Information We Collect

3.1 Personal Information

In order to provide a personalized user experience and to facilitate support and communication, we collect and process the following categories of Personal Information from you when you interact with the App:

• Email Address: Collected for purposes of account creation, user support, and communication regarding the App.
• Advertising Identifier (Ad ID): A unique identifier provided by your device, which is used to support the delivery of targeted advertisements and to enhance the overall advertising experience.

3.2 Usage Data and Analytics

We collect non-identifiable Usage Data and analytics to monitor the performance of the App and to gain insights into user behavior. This data assists us in diagnosing issues, enhancing the functionality of the App, and delivering a more customized user experience. The information may include but is not limited to device information, operating system details, and usage patterns.

No additional personal information is collected at this time beyond what is explicitly described in this Section 3.

4. How We Use Your Information

We use the collected information for the following purposes, each of which is critical to ensuring that the App functions as intended and continues to evolve in response to user needs:

• Personalization: To tailor the user experience within the App, thereby enhancing the relevance and utility of the content and services provided.
• Diagnostics and Improvement: To monitor the performance of the App, diagnose technical issues, and facilitate prompt resolution of any operational difficulties.
• Advertising and Marketing: To support targeted advertising efforts. Information such as your Ad ID is utilized to display advertisements that may be of interest to you, in accordance with industry standards and applicable legal requirements.

The use of your information is limited solely to these purposes unless explicitly provided otherwise in this Policy or unless we obtain your additional consent.

5. Disclosure of Information

We are committed to safeguarding your information and will not disclose your Personal Information to Third Parties except in the following limited circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating the App, including analytics providers and advertising partners. These service providers are contractually obligated to maintain the confidentiality and security of your Personal Information and are not authorized to use it for any purposes other than to provide services to us.
• Legal Compliance: In circumstances where disclosure is required by applicable law, regulation, or legal process, we may provide your information to governmental authorities or other entities as required. We will take all reasonable steps to ensure that any disclosure is conducted in accordance with applicable legal requirements.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your Personal Information may be transferred as part of the transaction, provided that the acquiring entity agrees to adhere to the terms of this Policy.

6. Data Security and Retention

We implement commercially reasonable technical, administrative, and physical safeguards to protect your Personal Information from unauthorized access, disclosure, alteration, and destruction. Notwithstanding these measures, please be aware that no method of electronic transmission or storage is completely secure.

We will retain your Personal Information only for as long as is necessary to fulfill the purposes for which it was collected or as required by applicable legal obligations. Upon termination of your use of the App or upon your request, we will take reasonable steps to delete or anonymize your Personal Information, subject to any legal or regulatory retention requirements.

7. Your Rights and Choices

We recognize your rights with respect to your Personal Information. Although we currently limit the scope of collected information, you may have the following rights regarding your Personal Information, subject to applicable law:

• Access: You may request access to the Personal Information we hold about you.
• Correction: If you believe that any information we have about you is inaccurate or incomplete, you may request that it be corrected or updated.
• Deletion: You may request that your Personal Information be deleted, subject to any legal or contractual obligations.
• Objection to Processing: Where applicable, you may have the right to object to certain types of processing of your Personal Information.

To exercise any of these rights, please contact us using the information provided in Section 9 below. We will respond to your request in accordance with applicable legal requirements.

8. Changes to This Privacy Policy

This Policy may be amended from time to time in order to reflect changes in our practices or in response to new legal or regulatory requirements. Any amendments to this Policy will be effective upon posting of the updated Policy within the App and, where appropriate, by other means of notification. Your continued use of the App following any such changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically to remain informed about our collection, use, and disclosure of your Personal Information.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. All inquiries should be directed to our support team at the following contact address:

Email: support@albarise.co

Alternatively, you may contact us through any other communication channels provided within the App or on our official website. We will endeavor to address your concerns in a timely and appropriate manner.

10. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the jurisdiction in which Amara Brands LLC is established, without regard to its conflict of law provisions. Any disputes arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts in that jurisdiction.

By using the App, you acknowledge that you have read, understood, and agree to the terms and conditions outlined in this Privacy Policy. If you do not agree with the practices described herein, please discontinue your use of the App immediately.